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“Flea Market Wars” Reality Show to Be Filmed in Union City

Community members are encouraged to vend and shop at a weekly flea market that will be held in the James Logan High School parking lot for a new reality television show.

Don’t be surprised if you see your neighbors, or yourself, on TV.

Starting this weekend, the parking lot will be converted into a flea market for a new reality show.

A production crew will begin filming the pilot for Flea Market Wars this Sunday from 8 a.m. to 5 p.m. The flea market — and filming — will continue every Sunday through the end of the year, according to executive producer Mike Gouvea. Because filming will occur once a week, it will take a month to complete a single episode, he said.

Gouvea, who’s producing both the show and organizing the market, said the pilot is being filmed for a television network but could not reveal all of the details because the show is still in pre-production.

But more than just a reality show, Gouvea hopes Flea Market Wars will be a community event.

Gouvea, a Los Angeles-based producer who sought the Union City location himself, is renting the space from the New Haven Unified School District. Though the show is not affiliated with the district, he plans to donate proceeds to New Haven to help the struggling local schools as they face nearly $11 million in budget cuts.

“This is just incredible,” Gouvea said. “Not only does it help the school district, it brings the community together.”

The show’s concept is similar to the hit A&E reality program Storage Wars but with a twist, he said.

Each weekend, a celebrity guest will attend the flea market and pick an item from five different vendors. The catch is the guest isn’t allowed to spend more than $20 on an item. Those purchases will then be appraised for their value at the end of each episode.

At the end of the season, the celebrity guest who made the most profit from their purchases will receive $50,000 to be given to a charity and the top five vendors who sold the items of greatest value will receive $50,000 to split amongst them, Gouvea said.

He’s hoping the community will get involved in the process and is encouraging residents to vend and shop at the weekly flea markets.

“It’s open to the public, but we would like Union City to back us up and make this successful,” Gouvea said. “We’re looking for the little guy and trying to help and build the community.”

According to Gouvea, more than 100 vendors have already registered and spaces are filling up fast. Vending spaces are approximately 33-feet by 22-feet, or the size of three parking spaces, and cost $30 per vendor.

Among those vending at Flea Market Wars is , a local independent store that specializes in rare and vintage collectibles.

Gouvea said he chose to film in Union City because it’s a prime location.

“The parking lot is big and located on a main boulevard. It’s just the perfect choice location. It’s in the middle of thousands of houses,” he said.

He said he initially scouted other Bay Area locations like Oakland but said flea markets in larger cities were too congested and filled with commercial businesses trying to peddle their products.

“We’re not looking for the phone sellers. We’re looking for the regular people,” he said. “We want people to come out and sell things from their garage.”

Those interested in vending at the event can email fleamarketwars@gmail.com. No alcohol, firearms or tobacco is allowed.

For more information, stay tuned to the show’s Facebook page at www.facebook.com/fleamarketwars.

Johnny C. April 26, 2012 at 02:30 PM
Wow ! I would love to participate in this community event! My garage needed to be emptied anyways.
kathy April 26, 2012 at 04:10 PM
What fun! Not very well promoted tho..
Ariana April 26, 2012 at 05:43 PM
I'm so excited I will be there for sure on Sunday.
eddie flores April 27, 2012 at 12:10 AM
Ill be there!!!!
Edward April 27, 2012 at 01:55 AM
If California Sales tax is not collected, from the sellers, James Logan High School could be left with a Tax bill and a fine. This is a scam to collect Sales Tax and hurt James Logan High School. The Proof will be in the "Footage". Don't fall for this INS and Sate Board of Equalization TRAP.
Robyn April 30, 2012 at 06:36 AM
Come on Edward, this is it's first weekend. What does INS have to do with this. It's a reality T.V. Show. I've lived here in Union City a long time and feel excited about this and that Union City is finally gonna be recognized. Give it a chance before u start judging.
Edward April 30, 2012 at 07:13 AM
If you are a fugitive, a dead beat dad, behind in child support, an undocumented imigrant or will be recognised by someone you do not want to know you are in Union City, you may not want to be on National TV. Remember the drive by shootings in retaniation for the last killings? The rest of you, enjoy the sales...All 6 of you ;)
Edward April 30, 2012 at 07:25 AM
Remember the first winner of the California Lotery? .He was deported by the INS. Once he was seen on TV, they got him. Why they chose Union City? Old cloths and junk. Why not go the a fle market in Black Hawk or Palo Alto where the stuff is worth somthing and not laying all over the ground but on tables? In Fact, there are TWO big, nice flea markets in San Jose. How about the ones at the Oakland Collesium Drive in Theater or Chabot College in hayward if you want a little local color. No, this smells like a "Sting Operation" to me, so, be warned.
geni parks May 03, 2012 at 11:37 AM
Ty Edward. I have seen other posts regarding the same issues . They are not organized. Dropping thier fee from $30 to $5 is a good indication they failed last Sunday. They are a temporary mkt and will be gone soon. Chebot college is all wr need in the area
Oliver May 06, 2012 at 03:29 AM
Why are you using a Flea Market picture from the San Jose Flea Market? When you click on the picture it says, "The San Jose Flea Market Credit San Jose Flea Market". I went to the Union City Flea Market and it wasn't like anything like that picture. I have to agree, it was pretty bland with about 30 or so vendors on hand and most of them had household stuff and items. I think the vendors didn't do that well as most had no buyers at all and maybe that's why booths are only $5 now. At that price, I might sign up and see if I can get rid of some stuff to the other dealers! Where is registration info anyway? I didn't see a info booth and I can't google a website for you. Thanks and let me know.
Edward May 24, 2012 at 06:27 AM
James Logan High School, the filming site, pulls plug on wannabe TV show after not getting paid, school officials say. And some of the things Producer Michael Gouveia has told Union City Patch don’t quite add up. Like I said, it looked to good to be true.
marina coronado June 20, 2012 at 10:10 PM
cant wait to show off my handmade jewlery m.coronado of u.c.
lol edward June 23, 2012 at 06:03 PM
LOL EDWARD, are you some kind of left wing paranoid nut job? Do you have aluminum foil lined around your room ? HAHAHA Oh no! Watch out, the government is going to get you because of the 5 second video clip of you having your stuff on display!" " This is a big sting operation! The government is setting you guys up! You're not paying your taxes!" GTFO nutjob.

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