New Ad Campaign Bares All to Promote Medi-Cal Coverage

Thousands of Alameda County residents are eligible for free or low-cost health insurance (clothed or not...).

From an Alameda County Social Services Agency press release:

The Alameda County Social Services Agency is raising some eyebrows in its quest to enroll thousands of low-income residents in Medi-Cal health insurance. The new ad campaign, “Cover Your Family,” features minimally clad families including parents, grandparents and children, covering themselves with signs touting the need for medical insurance. According to Lori A. Cox, Agency Director, “Our message is that you wouldn’t let your family go without clothes – why let them go without health coverage?”

Medi-Cal is California’s Medicaid program providing health insurance to low-income families, pregnant women, children, seniors, disabled people and refugees. Thousands of residents of Alameda County are eligible for Medi-Cal, yet are not enrolled. As a result, people are not receiving routine preventive medical care, which can lead to more serious health concerns and higher costs for their care down the road.

Alameda County Supervisor Wilma Chan welcomes the County’s new outreach efforts. “It is estimated that there are 15,000 children in our community who are eligible for Medi-Cal but who are not enrolled. This campaign will help spread the word that it’s easy to find out if your family is eligible and to get the health coverage you need.”

The Social Services Agency has set up a phone number, 510-COVER-US (510/268-3787), to provide the public with information about Medi-Cal, eligibility, and how to apply. People may also apply online at www.benefitscalwin.org or go to www.dhcs.ca.gov to download application forms.

The “Cover Your Family” ads will run in English and Spanish and will be featured on billboards, buses, transit shelters and convenience stores throughout Alameda County. The campaign will run through April 2013.

David January 21, 2013 at 11:47 PM
"Free"? Not exactly. You can thank me and other taxpayers for your medical care. "They'll turn us all into beggars 'cause they're easier to please"
Rob Phillips January 22, 2013 at 06:21 PM
Only a fool would be opposed to helping cover the cost of preventative care that will save the more expensive cost of full blown disease treatment care. Its prudent as well as compassionate. Its Amercian, at lease in my America. I am starting to wonder what America some very bitter people think they live in... "A stitch in time saves nine"
David January 22, 2013 at 09:03 PM
"preventive care" does not save money. That's been shown time and again. Indeed, that's why cost-focused systems like the UK don't do much in the way of preventive care. Here's just one summary of the data, provided by a Democrat, no less. http://www.cbo.gov/publication/20967 There are plenty more.


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