Business & Tech
Fresh & Easy Chain Will Be Sold: Local Stores to Stay Open
Tesco, the British parent company of Fresh & Easy, has announced plans to sell the struggling supermarket chain.
British-owned supermarket chain Fresh & Easy will be sold.
Parent company Tesco made the announcement Wednesday, and Fresh & Easy said it wouldn't close any of its existing stores.
"While we don’t yet know who our new owner will ultimately be, Tesco has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business," Fresh & Easy said on its Facebook page.
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There are two Fresh & Easy stores in the area in Hayward. One is located at 31049 Mission Blvd. in Fairway Park near Union City and the other is located at 19691 Hesperian Blvd. near San Lorenzo.
An analyst told the BBC that the stores were poorly suited to the U.S. market.
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"Fresh & Easy was very confusing," International Marketing Partners' Allyson Stewart-Allen told the BBC. "You had champagne next to ready meals next to merchandising. It was a very confused proposition for Americans who couldn't work out what exactly they were."
None of its stores have turned a profit, the BBC reported.
The Los Angeles Times and NPR reported that Tesco has 5,000 employees at 200 stores around California, Nevada and Arizona.
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