Fremont Consumers and Businesses Can Control Phone Directory Delivery
At www.YellowPagesOptOut.com, local residents can quickly and easily choose which phone directories they receive, or even stop directory delivery altogether
Fremont, CA – May 15, 2012 – Fremont City Councilmember Bill Harrison and Yellow Pages publishers are reminding Fremont residents and businesses that they can easily control the delivery of Yellow Pages directories at www.YellowPagesOptOut.com. This straightforward and easy-to-use site makes it simple for Fremont residents to choose which phone directories they want to receive, or stop delivery altogether.
Many consumers rely on print Yellow Pages to make purchases that support local businesses and the local economy, and others prefer to use the increasing number of digital and mobile solutions offered by directory publishers. For those who prefer to only use online tools, Yellow Pages publishers are actively educating consumers about how they can easily stop or limit phone directory delivery to their homes through a few clicks at www.YellowPagesOptOut.com.
“I am pleased that Yellow Pages publishers have developed a simple tool that enables Fremont residents to manage phone book delivery to their homes,” said City Councilmember Harrison. “Those who do not want a phone directory can easily opt-out through this website.”
Residents who wish to limit or stop delivery of directories should visit www.YellowPagesOptOut.com and submit their requests as soon as possible to ensure receipt in advance of future delivery cycles. Residents should note that requests take several weeks to process, so there is the possibility that changes in delivery preferences may not be reflected until the next delivery cycle. Requests to limit or stop delivery of The YP Real Yellow Pages – Fremont- Hayward directory, currently in distribution, will be honored during next year’s delivery cycle.
The site is free and information provided through the site will not be shared with anyone other than directory publishers for the purpose of updating distribution lists. When consumers use the site to customize their household delivery, it helps ensure that distributors are delivering only those directories that will be welcome in homes and businesses while also reducing the environmental impact of unwanted directories.
“Yellow Pages publishers have nothing to gain by delivering unwanted directories,” said Neg Norton, president of the Local Search Association. “I applaud City Councilmember Harrison for working with directory publishers to help get the word out about this valuable resource. Through our joint efforts, we can ensure directory delivery is customized to each household’s preference.”
Fremont residents can also opt-out of phone directory delivery by phone by calling YP at 1-866- 329-7118, SuperMedia at 1-800-888-8448, and Valley Yellow Pages at 1-800-350-8887.
Industry Sustainability Program Delivers Positive Outcomes
Through an industry wide sustainability program, the industry has not only improved delivery choice options for consumers, but also increased recycling rates and reduced paper usage.
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Yellow Pages publishers have made substantial reductions in paper usage. Paper suppliers project the industry will use 50 percent less paper by the end of 2012 than they did in 2007. This decrease has been driven by changes in the size of directories, more efficient manufacturing, an industry-sponsored effort to reduce printed residential white pages, a general decline in the number of directories distributed, and the consumer choice website.
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According to the 2009 Environmental Protection Agency (EPA) Municipal Solid Waste report, directories are the smallest contributor of paper and paperboard products to the solid waste stream, representing only 0.3 percent – significantly less than all other paper product categories.
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In the recently released 2010 EPA Municipal Solid Waste report, the EPA has chosen to stop measuring directories separately from newspapers, further signaling the minor impact of directories on municipal waste. With the proliferation of curbside recycling, more than 71 percent of the paper used in directories, newspapers and similar products is being recycled.
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The industry continues to print on paper that is manufactured from a combination of recycled paper waste and leftover scraps of sawdust and woodchips from lumber production processes whenever available. Publishers have also turned to soy-based and non-toxic inks, glues and dyes used in printing and production processes.
The consumer choice website, www.YellowPagesOptOut.com, is managed in collaboration with the Association of Directory Publishers.
About the Local Search Association
The Local Search Association (www.localsearchassociation.org) is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready- to-buy consumers. Association members include U.S. and international Yellow Pages companies, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.
Read the Local Search Association blog www.localsearchinsider.com and follow us on Facebook (www.facebook.com/LocalSearchAssn) and Twitter (www.twitter.com/LocalSearchAssn). To choose which phone directories you receive or stop delivery, visit www.YellowPagesOptOut.com.
